Wow, Kathy Sierra over at Creating Passionate Users (the best free book anyone could ever want) once again nails the basics of well, the basics.
Somewhere in there is an argument in favor of core competencies (a much maligned business fad of the nineties...) which, I think, still has great relevancy to life, the universe and everything - including the church (which should really be addressing life, the universe and everything anyway.)
So what is "square one" and "the basics" for the church?
(And no, the basics do NOT include "making people feel so guilty about all the bad things they've ever done so they'll break down and give their lives to Jesus RIGHT NOW". But thanks for playing anyway.)
